Is it worth it to create your marketing and business strategy with millennials in mind? Yes, absolutely you should.
Millenials change have changed marketing forever. They make business more visual, more
transparent, and more immediate. They are going to put companies out of business.
If you keep up with the news, you’d know that Toys R Us plans to close or sell all of their US
stores. Having a brick and mortar business that appeals to children and young teens simply isn’t
necessary anymore.
Here are three statistics I’d like you to see before you read this article.
• Thirty-seven percent of millennials claim to distrust big business, according to Forbes.
• Seventy-five percent of people have social profiles within the ages of 18-29 according to
the Pew Research Center.
• Women and men ages 18 to 34 are more likely than 35 to 64-year-olds to engage in
nearly every online shopping activity, with 40% of males and 33% of females in the
younger age group saying they would buy everything online if they could. – eMarketer.
Millenials Are All About Transparency
If you look at the popular social media platforms for millennials, like Snapchat and Instagram
you’ll see consistencies in the platforms.
They are image and video oriented. They are mobile, transparent and they are both in their
infancy when it comes to advertising.
Companies that learn to build audiences with transparent and creative videos will capture a
young market and solidify their future.
Here’s another reason to get your company on Snapchat and Instagram immediately. Many
companies don’t know what they’re doing and will fail to create captivating content. Seize the
opportunity while it’s still here.
Leverage Popular and New Social Media Platforms
We all know the staples of a good social media marketing strategy. If you’re not on Facebook,
Twitter, Instagram, etc. Do I have to ask where you’ve been?
It’s now time to embrace all the big platforms, but also time to experiment with other newer
platforms with less competition.
There are so many new or “unheard of” social networks you can use these days to build
your community. Here are a two to get you started.
Telegram is an instant messaging app. It’s pretty much a chat room on steroids. It’s similar to
Whatsapp, but it’s being used by marketers to create elite clubs to distribute information.
If you’re big in China and not on YY then you’re really missing out. It’s a video-based app with
over 122 million monthly active users. Video makes you more transparent, and remember that is
huge with millenials level of trust.
Sell Your Products Online
Instagram is becoming a go-to platform for e-commerce stores. If you see the bag below you
know that you’ve come across an e-commerce store that allows you to purchase directly from
their Instagram profile.
Considering Instagram’s 800 million daily active users, and their upward trend, I’d say this is a
must for any business that is selling any physical product.
Summary
Given the information above, if you’re not utilizing video, new platforms, and making your
products readily available online the future may be bleak for your company.
The preference alone of millennials to purchase everything online makes adopting these
platforms to stay relevant a must.
Considering that most people are watching less and less traditional television and consuming
information and entertainment via online platforms should tell you that the change is already
here.
I implore you to adopt new marketing techniques today and stop wasting your money where it
hurts the most.
If you’re starting to see your marketing budget go up and your ROI going down then take a step
back and rethink what you’re doing on a daily basis to enhance your presence on every platform.
For more information on new marketing techniques, check out our latest blogs on Video
Marketing and Social Media Stories.
