THE BLOG SPOT

Instagram influencers are some of the best ways to take a brand off the ground and into the stratosphere. It's no wonder that influencer marketing found it's home on social media and expanded into the powerful tool it has become. It's only been going on since the dawn of time that influential people influence people…

If you Google "SEO," you'll see some many blogs you'll go crazy. The trends are always changing and you really have to study it for a while to understand what is going to work for your business. You'll see things like ranking factors, ranking signals, keywords, dwell time, click-through rate, and so many more terms…

There are plenty of Instagram features you can leverage to increase the authenticity and prevelence of your brand. Instagram is one of the best social networks for building a brand because of all the features you can leverage. Any business - whether it's B2B or B2C - can capitalize on the easy to use features…

Everyone is looking for ways to make their Instagram posts discoverable, and the best way to do that without boosting your posts is with hashtags. Boosting certainly does take less time and is wildly effective, but it does cost money and is not necessary to spread your message to the masses - if you know what…

If you're considering an Instagram account, but haven't used it before, you're probably in search of what Instagram posts do the best. In this case, use the examples in this post as templates to improve your profile when you're first starting. No one should have to struggle with Instagram. It's on your phone and meant…

If you're considering redesigning your website or starting from scratch, make sure you keep the mobile website design at the front of your mind at all times. It's so vital to the ranking of your website and the usability of it to make sure that viewers have the option of viewing it on mobile, tablet,…

Your keyword page ranking is one of the most important factors your website can have when trying to rank on Google. You have to specifically target the exact keywords your customers search when they want to find what you offer. Lucky for you, your industry should have a variety of keywords and phrases to target.…

Most businesses don't understand the importance of building their brand on Instagram. If you're a brand is lacking a visual presence online, Instagram for business is the place to be. Do yourself a favor and make yourself a personal Instagram account, for research purposes. What you'll find is a plethora of brands that share everything they have…

Is there a practical purpose to use emojis for marketing your business? In many situations, the answer is no. However, don't completely eliminate this from your marketing strategy yet, because emojis are perfectly kosher in a variety of industries. Right now, what is the "professional" sentiment for emojis? Most likely, among business professionals, it's deemed…

When marketing your business on Google, WordPress plugins are some of the best tools to help you get on the first page. This list of tools will do a variety of things for your website. First, WordPress plugins can help your page speed, ensure you're using the best on-page SEO practices, and keep your site safe from invasions.…

How do you use marketing psychology in your social media strategy? Are you using techniques like community building, lead magnets, exclusivity, and scarcity to create a buzz around your message? It does take practice and some experience to know the timing of when to apply which marketing psychological technique. This guide provides you an overview…

This group of SEO tools helps you create better web pages using white hat SEO tactics for free. For this article, I tried about twenty different free tools and I have to say that many of them weren't worth making, but these 5 tools definitely are. For many marketers, SEO is something often thought of as useless…

The secret to creating a great Instagram caption is to take a massive amount of ideas and widdle them to a few specific key points targeted to your business. This can be a difficult thing considering each caption is restricted to 2,200 characters and 30 hashtag limit in the caption and another 30 in the comments.…

Social media marketing is one of the most misunderstood ways to market a business in 2018. If you do a Google search for social media marketing strategies or the latest news, you'll still see the same old stuff recycled over and over again. There are tons of social media courses promising to teach that new technique…

Branding your business starts with an honest look at who you are what you're looking to accomplish. If you're a Saas company looking to scale and sell your business, you're looking for a brand that speaks the part of being "buyable." People forget that branding your business doesn't depend just on who you are, but…