THE BLOG SPOT

It's taken a bit of time, but Facebook is announcing that it will increase its efforts to limit discriminatory ad targeting. Doing so by removing a range of ad targeting options to better ensure its systems are not used to limit audiences in an unfair manner. Some are saying this is another example of Facebook ad targeting…

It happens from time to time. Facebook goes down, Instagram goes down, then everyone heads to Twitter to figure out what the hell is going happening. Last week we experienced this. With both Instagram and Facebook going down for 10+ hours, and sparking panic among many brands and influencers who now rely on these platforms to…

Many of you have read that video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal. Consumers also have different expectations for video, across different platforms. Let's see what types of videos your customers want to see. To aid with this, the crew from Animoto…

Even with the ascent of social media, search engines remain key to product and business discovery. And as such, search engine optimization (SEO Trends) remains an integral part of any effective digital marketing plan. But as with all elements of digital marketing, SEO is always changing, always evolving in line with user behaviors. Because of…

The barrier to entry for starting a social media company is so low that thousands of new companies are springing up each year. All you essentially need to get started is a laptop, an internet connection, and the right attitude. But with so many agencies setting up every month, how can you grow your social…

Are you searching for ways to improve your business website? Want to know the web design elements that will reduce your bounce rate, and boost your conversions? The staff from B2B Metric share their tips for website success in this infographic. As noted by B2B Metric: "It can be easy for marketers to become obsessed with driving traffic,…

Are you on the lookout to increase your search traffic in 2019? So, do you need to know the statistics to help you understand the SEO ranking processes? For instance would you like to sky rocket your website performance? Above all would you like to crush your competitors into next year? The crew from Red Website…

It’s reported that consumers now swap over a billion chat messages with businesses per month. The number of users for the top four messaging apps has exceeded the top four social media networks combined. The move to messaging platforms is disrupting business communication, and chatbots are rapidly becoming a staple of digital marketing. More frequently consumers choose…

This could make business much more difficult for those selling fake social media likes and followers. What's the scoop? In a case related to the New York Times investigation into American company Devumi, a court has ruled that Devumi can no longer work in the same way as it had been. Basically outlawing the sale of social media followers…

If you log onto your preferred Twitter management application today, you might be in for a surprise due to violation of Twitter's API policy. Why is this important? Twitter is enforcing tighter restrictions on its API use in order to limit the capacity of tools which allow "bulk and aggressive" following behavior. This consists of…

As we commence the first month of the new year, you've no doubt read a multitude of predictions. I’m sure you’ve also seen the speculation of the probable digital marketing road ahead. Echoing these digital trends is this new report from the squad at Venngage, which puts visual content trends under the microscope. They also look at…

This will undoubtably help in your 2019 strategic content planning. Twitter has this week released a new 2019 major events calendar. It highlights all the imperative dates of note. Additionally, they reveal indicators of previous tweet volume related to each event. Twitter delivers a monthly key events calendar throughout the year to remind businesses of upcoming dates…

As Stories utilization continues to rise, you can expect marketers to be looking for more ways to expand their reach in 2019. Streaming behemoth Netflix has this week reported a new option which will allow users to share the latest TV show or movie they're watching in the app direct to their Instagram Story. As reported by TechCrunch: "The…

Social media automation frequently gets a bad wrap, because brands abuse it to inauthentically bolster their followings. But when used correctly, social media automation can help marketers work more effectively, taking mundane repetitive tasks off their plates so that they can concentrate on engaging with their followers in real time. . But as marketing automation expands,…

The modern social media space is so congested that it can be difficult for brands to reach their target demographic.In order to successfully scale out your social media campaigns, you have to determine the best methods to enable you to engage and connect with your target audience. The most powerful social media marketing tools are…