Facebook Ad Targeting Taking Another Hit

Facebook Ad Targeting Taking Another Hit

By Matt Novak / March 21, 2019 / 0 Comments

It’s taken a bit of time, but Facebook is announcing that it will increase its efforts to limit discriminatory ad targeting. Doing so by removing a range of ad targeting options to better ensure its systems are not used to limit audiences in an unfair manner. Some are saying this is another example of Facebook ad targeting…

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Don't Put All Your Focus On One Social Platform

Don’t Put All Your Focus On One Social Platform

By Matt Novak / March 18, 2019 / 0 Comments

It happens from time to time. Facebook goes down, Instagram goes down, then everyone heads to Twitter to figure out what the hell is going happening. Last week we experienced this. With both Instagram and Facebook going down for 10+ hours, and sparking panic among many brands and influencers who now rely on these platforms to…

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Types Of Videos Your Customers Want To See

By Matt Novak / March 15, 2019 / 0 Comments

Many of you have read that video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal. Consumers also have different expectations for video, across different platforms. Let’s see what types of videos your customers want to see. To aid with this, the crew from Animoto…

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9 SEO Trends For 2019

9 SEO Trends For 2019

By Matt Novak / March 13, 2019 / 0 Comments

Even with the ascent of social media, search engines remain key to product and business discovery. And as such, search engine optimization (SEO Trends) remains an integral part of any effective digital marketing plan. But as with all elements of digital marketing, SEO is always changing, always evolving in line with user behaviors. Because of…

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3 Strategies to Grow Your Social Media Company

3 Strategies to Grow Your Social Media Company

By Matt Novak / March 8, 2019 / 0 Comments

The barrier to entry for starting a social media company is so low that thousands of new companies are springing up each year. All you essentially need to get started is a laptop, an internet connection, and the right attitude. But with so many agencies setting up every month, how can you grow your social…

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Improve Your Website Conversion Rates

Improve Your Website Conversion Rates

By Matt Novak / March 4, 2019 / 0 Comments

Are you searching for ways to improve your business website? Want to know the web design elements that will reduce your bounce rate, and boost your conversions? The staff from B2B Metric share their tips for website success in this infographic. As noted by B2B Metric: “It can be easy for marketers to become obsessed with driving traffic,…

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SEO Ranking Boosting Stats To Improve Traffic

SEO Ranking Boosting Stats To Improve Traffic

By Matt Novak / February 13, 2019 / 0 Comments

Are you on the lookout to increase your search traffic in 2019? So, do you need to know the statistics to help you understand the SEO ranking processes? For instance would you like to sky rocket your website performance? Above all would you like to crush your competitors into next year? The crew from Red Website…

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Conversational Marketing 101

Conversational Marketing 101

By Matt Novak / February 8, 2019 / 0 Comments

It’s reported that consumers now swap over a billion chat messages with businesses per month. The number of users for the top four messaging apps has exceeded the top four social media networks combined. The move to messaging platforms is disrupting business communication, and chatbots are rapidly becoming a staple of digital marketing. More frequently consumers choose…

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Buying and Selling Likes and Social Media Followers Ruled Illegal

Buying and Selling Likes and Social Media Followers Ruled Illegal

By Matt Novak / February 6, 2019 / 0 Comments

This could make business much more difficult for those selling fake social media likes and followers. What’s the scoop? In a case related to the New York Times investigation into American company Devumi, a court has ruled that Devumi can no longer work in the same way as it had been. Basically outlawing the sale of social media followers…

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Twitter 3rd Party Management Tools Blocked Over API Violations

Twitter 3rd Party Management Tools Blocked Over API Violations

By Matt Novak / February 4, 2019 / 0 Comments

If you log onto your preferred Twitter management application today, you might be in for a surprise due to violation of Twitter’s API policy. Why is this important? Twitter is enforcing tighter restrictions on its API use in order to limit the capacity of tools which allow “bulk and aggressive” following behavior. This consists of…

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