Hey Hey! Here to tell you about why your business needs to start content marketing. Like, right now.
If you’ve started your website and aren’t getting the traffic you deserve, read this article to understand how to make the perfect blog post to get the free and everlasting ORGANIC TRAFFIC!
Content marketing is the best way to build trust with your potential clients.
Extremely prominent organizations like Microsoft, Cisco, and even John Deere use content marketing to talk to and teach their clients. Don’t confuse this, content marketing should be your go-to marketing strategy no matter if you’re just starting out or an international conglomerate.
The idea is to share your knowledge with the world and influence your customers to buy your products.
As a content marketer, I don’t sell directly in my articles and blogs. It’s far better to point them in the direction of well-written sales piece in an email. Email is better, because of a psychological principle called the foot-in-the-door technique. In practical terms, it means you already got them to agree to give you their email. Since they agreed to that, it will be easier to sell them products. You’re not asking them to contribute anything, but their time with your content. If you’ve been wondering why every website wants your email, that’s why.
What is Content Marketing?
According to the Dictionary, content marketing is “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
Benefits of Content Marketing
Higher visibility in search engines and higher domain authority are some of the known benefits of content marketing, but what else is there?
Content Marketing will give you more traffic from…
- Referrals
- Social Media
- Conversions or Purchases
It will also improve your brand reputation among your targeted audience. With research, you’ll know the age demographics, their interests (besides your products or services), where they hang out (online and offline), and much more. It may seem tough to product content at first, but with time and research, you will know how and who you want to reach out to. This will make the process of creating content much easier to create. Practice makes perfect.
The best marketers can produce 2,000-word posts in 2 hours.
The best part is content marketing provides a way for you to establish a trustworthy relationship with your potential clients. Trust is what will get your clients to pull out their credit cards and “show me the money!”
If you’re still not convinced content marketing help your business, check out this article by Inc.com for more benefits.
Size Does Matter
Google doesn’t rank your website. It ranks each page. The more thorough, targeted, authoritative, entertaining you make your pages the higher they will rank.
The length of your post is directly related to its position on Google searches. If you look at the image below, you’ll see the number of words you use is directly related to its position on Google searches. If your competition’s posts are over 2000 words, you need to make yours more than 2,000 words. Check your competition and know how many words they use. If their posts are 300 words, and they rank on the first page then make yours 500.
Know Your Competition
You should be analyzing and subscribing to your competitions blog posts and emails newsletters. If they are posting content for certain keywords and ranking high on Google there is a good chance they are doing something right. Knowing this will give you a huge advantage.
If you want more information, you can analyze the keywords they rank for using a tool called KWFinder. This bar will show you the Page Authority, Domain Authority, and the link ranking. If you follow the pages with the most authority you will do very well for the words and phrases you’re targeting. If you type in your keyword you’ll get a vast amount of keywords and phrases you can use help you increase your rank.
KWFinder will give you the competitive rank, cost per click, search volume and the number of results in seconds. I sprinkle 2-3 extra top 25 phrases into each post. If you include them, you’ll increase your authority and easily reach your goal:
To provide high-quality content that tops Google’s rankings for specific keywords and phrases your target audience uses to find the products and services you provide.
Making content is easy and fun. Make it easier by researching and using the tools above. Make sure that you’re measuring your success and understanding your KPI’s (key performance indicators) when scaling your content marketing. This is essential for your success.
For more information on how to market your business, read The Beginner’s Guide to Web Design or the 7 Basic SEO Mindset Changes for 2018.
