Article provided by: evolveonemedia.com
Marketing plays a significant role in the growth of your business. So, there is no room for failure when it comes to marketing efforts as it can make or break your business. If you are wondering whether you should do your own digital marketing in-house or partner with a marketing agency, you are not alone.
It can be challenging trying to decide between in-house or outsourcing for your marketing strategy, especially with several factors to consider. Though both of them have their benefits, an experienced marketing agency can make a huge improvement when you measure the return on marketing investment.
An outsourced marketing agency usually offers more than just marketing. When you hire a marketing agency, you get access to experienced content writers, social media professionals, SEO experts, web designers, and more. Marketing agency professionals are usually specialists in a particular sector, so your business can benefit from the endless talent hired by the external agency.
On the other hand, in-house marketers usually function as a jack of all trades to cover all the needs of the company. So, partnering with a marketing agency can help your in-house team focus on their core strengths.
When you partner with a marketing agency, 100 percent of your investment goes towards the company producing the optimum results. None of your marketing budgets is being spent on equipment, benefits, PTO, ongoing education, etc. Marketing firms are also driven by efficiency – handling a lot of jobs means that they have a proven strategy in place that makes it possible to produce a high-quality job that meets your requirement, deadlines and are within your budget.
Also, the agency has the know-how and tools required to get this type of job done more quickly than your in-house marketing department that might be doing this type of project for the first time.
Generally, it is significantly less expensive to partner with a marketing agency than assembling a full in-house marketing crew. A full in-house crew requires considerable overhead, which includes benefits, training, equipment, office space, and more. An external marketing agency can be an easy target for renegotiations and cuts. Moreover, the marketing agency is the most cost-effective solution for high-quality work. With the price of one or two full-time salaries, you get access to a team of experts across multiple marketing platforms.
Do you crave stability?
Besides the skill gap, one of the most significant challenges in-house marketing crew face is employee turnover. The in-house marketing team is usually prone to burnout after working for one company for a couple of years, and their creativity can be stagnated.
As a result, some workers can change jobs after two or three years; this, in turn, can mean a delay in your marketing campaigns. Whereas, you can be sure your campaigns will always be executed when you partner with a marketing agency.
If you are interested in seeing how partnering with an experienced marketing agency like Evolve One Media can help your business increase leads and revenue, get in touch with us.
Experienced Marketing Agency