Free Social Media Marketing Tools for Small Businesses

Sharing Is Caring:

Free-Social-Media-Marketing-Tools (5)

In this post we’ll share the top free social media marketing tools for small and midsized businesses. You can optimize these tools to manage all your social accounts.

Social media marketing tools are very important for utilizing your brand’s social media campaigns. They are the most cost-effective means of generating leads and creating market visibility. 

There are tools you can utilize for easy but effective social media marketing at no or very little cost. 

The majority of these tools required when running your campaign will be 

  • Design
  • Content Creation
  • Content Curation, among others. 

Not only are these tools free, but they are also easy to use.  Are you ready to find out which of these tools are best for your business? Dive in.

Design Tools

The most important part of your social media marketing designs. Every content you create must end up as an appealing graphic. The most effective design tools available are Canva, Animoto and Visage.

Although there are some limitations to these tools, the free versions they offer are sufficient to create adequate creatives for your social media platform. 

1. Canva 

One of the great features of Canva is that it is also easily accessible on mobile. The mobile version of the platform gives the same result. It comes with frame options, fonts and design elements that will assist you in creating the best graphics. 

The best part of this app is that anyone can use it. You do not need to be a graphic designer with years of experience to use it. Canva comes with an endless list of already made templates.

This helps you create professional graphics that are appealing and shareable. You do not necessarily have to subscribe to the paid version.

2. Animoto

Animoto is a video making tool that helps content creators create professional-quality videos for social media. This app offers you the easy to use drag and drop option with different templates available.

Its blank canvas also allows you to get creative and customize your video from scratch. With Animoto, your videos are sure to go viral and get you marketing leads. 

3. Visage 

Visage helps you tell your brand story for social media easily. With social media campaigns, you need well-optimized graphics. Thankfully, Visage is the platform for achieving this. 

The Visage platform templates help you maintain your brand style and tone. It is also collaborative. Each team member can edit and update the graphics unless you are running a one-man operation.

Visage’s helps you create consistency on every platform your business has a presence. 

Content Creation Tools

Many factors determine the type of content you put out. Some of them are the kind of business you operate, the kind of people your business targets, and how you want your business to be perceived by these people.

This task can get tedious for business owners on social media platforms. There are a handful of content creation tools that can help you create content with ease. These tools include; Tagboard, Revive Old Posts, Tailwind and BuzzSumo.

1. Tagboard

Tagboard is a storytelling board. This is a listening tool to help you make research on social media content. To use the tool, input a term, topic, or hashtag. It shows you results on how your search is being discussed in the social media space. 

It helps you monitor brands and products and how they relate to your current market strategy. This means you can trace trends as they develop and eventually shape the content you put out. 

2. Revive Social

Revive Social allows you to instantly share old posts to your social media platforms. Your new visitors and older ones get to revisit or engage with your older posts. This helps your site or platform perform better. 

This helps you to share posts, media and pages to all your social media platforms (Twitter, Facebook, LinkedIn, Instagram, Pinterest, and Tumblr) with ease.

A great feature of Revive Old Posts is that it adds hashtags. These tags or categories through your post’s categories, tags, and even custom fields.

3. Tailwind

Tailwind is the most famous tool for content creators. It helps you create content is a tool for Pinterest and Instagram. It is perfect for creating storyboards. 

Tailwind is an add-on for Pinterest. You could pin multiple boards at once, make bulk uploads and even schedule posts. Tailwind has a built-in drag-and-drop calendar which makes scheduling easy, much like Hootsuite. 

4. BuzzSumo

BuzzSumo is the best tool for discovering new content on the web. This app operates on keyword search, which helps you search out trends, which helps you decide on the content to create.

When you can decide on the trends which affect your business, you know what content to put out for your target audience. 

BuzzSumo also helps you determine the strategic influencers who are related to those keyword-related content. You could get content ideas and connect with relevant influencers. 

Social Media Curation Tools

A major factor for social media marketing is timing. For most posts, their engagement level could be affected by timing. It is usually advisable to make these posts between 7:30 am to 9:00 am.

After content creation and design, sharing these contents on various platforms could take some time. Most content creators even forget to make posts. These curation tools help you schedule your posts for specific times. Two of the best curation tools are MeetEdgar and Hootsuite.

1. MeetEdgar

MeetEdgar is a tool for social media scheduling that helps you schedule posts and help them recycle old posts. It automated posting, eliminating the burden of having to post manually.

You only have to organize your content by category and set a time and day and the post goes up instantly. 

2. HootSuite

Hootsuite is an easy-to-use app for every social media marketer. You can log in to your various social media platforms to Hootsuite. You can also use the platform to schedule a single post for all your social media platforms. 

Hootsuite is a multipurpose platform that could be used as an analytics tool for the social media platforms linked to it. The Hootsuite analytics helps you measure content engagement and determine how well your campaign is performing.

Other Social Media Tools

For a social media marketer, other tools could be beneficial to how you run your social media campaigns. While they all have paid plans, the free versions are just as functional. 

Other tools to use include Grammarly for grammar check, Bitly to shorten your URL links, ZeroFox for social media security, among many others.


The market goal is getting conversions from your social media campaigns and employing these free tools is the most effective way to generate leads. 

Get the best out of your social media campaigns by employing these tools at no cost. 

Although free tools are effective, they have their limited compared to the paid versions or counterparts. If you run a small business or a personal brand, some of these tools should take care of your marketing needs. However, when you start to expand your business, there’s will be a need to upgrade to paid tools. 

View our six (6) top selected tools for your social media marketing that you shouldn’t ignore.

Posted in

Vivan Gerald