As Stories utilization continues to rise, you can expect marketers to be looking for more ways to expand their reach in 2019. Streaming behemoth Netflix has this week reported a new option which will allow users to share the latest TV show or movie they’re watching in the app direct to their Instagram Story.
As reported by TechCrunch:
“The feature will add the title’s custom art to a users’ Instagram Story, where it’ll remain visible for 24 hours. The Story can also be customized with other options, like a user poll, for example.”
Facebook actually announced the Instagram Stories third-party integration process last May at its annual F8 conference. This could potentially get more brands thinking about how they might be able to add the same process. By adding the direct link back to their own apps also providing a lure to potential customers.
You can read the full documentation on how to enable Stories integration on Facebook’s developer blog. It’s a fairly technical process, but it enables essentially the same functionality as Netflix is utilizing.