Before you create the perfect social media campaign, you’ll need to create a persona.
What does your target customer look like? What are they having for lunch? How do they access your site, and how often do they do it? What are they most passionate about?
These are some of the seemingly basic but crucial questions that top brands around the world ask themselves.
Brands in today’s internet world are exposed to a lot of electric marketing channels that they combine to make marketing efficient.
What sets them apart from the rest of the pack is that they figure out exactly who their customers are.
Then they go on to create a social media persona that encourages engagements and boosts sales. Let’s find out how you can create a resourceful social media persona.
What Is A Social Media Persona?
A social media persona is a fictional or fabricated representation and projection of an ideal person/customer or brand on social media.
Demographics, pain points, desires, and other qualities are all accounted for in trying to paint a picture of the individual or brand.
On social media, it may be hard to tell brands and people apart. Whether it’s a company trying to come up with a customer persona or to fabricate their persona, a social media persona is itself a useful marketing goal.
Social media personas are important because people will likely patronize brands they identify with that also advocate a cause they care about.
Here’s How To Create A Social Media Persona
Once you come to terms with the fact that you definitely need a social media persona of your brand or your customer, the next stage involves creating one.
Creating a social media persona isn’t a complicated process, and you can do so with the following steps:
#1. You Need To Identify Your Target Audience
The first to create a social media persona is in identifying the target audience of your social media efforts.
A social media persona is a projection of a brand or a person via social media, and it needs to appeal strongly to the audience’s perception.
Most brands looking to maximize engagements and sales usually do so by first creating their profile of the ideal customer.
They write down their fictional customer’s details to include:
- Gender
- Age group
- Religious and political interests
- Ethnicity
- Location
- Financial strength
- Occupation
- Shopping and spending habits
- Other relevant specific demographics.
The more specific the description, the easier it is to create the persona. A customer survey is usually a useful tool.
Other tools include professional audience insight tools, feedback from the sales and support team, historical revenue, native social analytics, or Google analytics.
#2. What Social Media Networks Are Your Target Audience On?
After identifying who your target audience is, the next step involves interacting with them on the right social media platforms.
You don’t need to be on all the social media platforms to find and engage your target audience.
However, larger and more popular channels can be an exception.
Besides, for whatever platforms your target audience is on, your social media persona and content should be in the right formats.
What it means is that Instagram and TikTok need more video content and less written ones than Twitter and Facebook do.
Also, your contents and the unique algorithm of a particular platform should be in unison. Some platforms may require frequent posting than others do.
#3. Select Your Tone/Voice
It’s not enough to know who your target audience is and the social media platform they are on. You also need to know the right tone or voice to communicate with them.
Your target audience and the social media they’re on will determine the right kind of voice to use.
Different voices/tones will be more effective on different social media platforms.
A good instance is the use of a more formal tone on LinkedIn while on Twitter. What’s more obtainable in the latter is an informal voice and humor.
But remember to always use a tone of voice that also reflects the culture of your brand.
#4. Start Drafting Your Social Media Persona
After figuring out the right voice or tone to use, the next thing to do in creating a social media persona is drafting it.
The information we’ve gathered so far is very important and useful in crafting the perfect social media persona.
#5. Try Updating Your Social Media Profiles To Match Your Brand
A professional profile is an essential part of building a sustainable brand and creating a social media persona.
Your social media profile should be up to date with all the correct information in the bio about your brand’s values.
The information in the about us section of all your social media platforms should also be consistent with all your social media platforms.
What’s more, you need to make sure such updates align with your ideal social media persona.
Make sure your profile appeals to your target audience and projects your brand in the best possible way.
#6. Make Sure To Put Out Content Consistently
Inconsistency in curating content is one thing that can hamper the social media and branding efforts of a company or brand.
Most brands make the mistake of putting out content irregularly on their social media platforms and expecting massive reactions.
Here’s a tip on how frequent you can make postings on different social media platforms:
- For LinkedIn – One post daily
- For Facebook – One post daily
- For Instagram – One to two posts daily
- For Pinterest – Eleven pins daily
- For Twitter – Fifteen Tweets daily
Following these posting frequencies up with a comprehensive social media calendar will do a company’s branding efforts a world of good.
Although they are helpful, these are not rules as they can be made flexible, depending on the sort of audience.
Conclusion
Social media platforms are arguably the world’s largest marketing tools in today’s world, and a social media persona is one of the many features it enables.
With a social media persona, it becomes way easier to discover and engage with your target audience.
