As you’ve most likely heard already, video content is currently the best performing content type on social media. This type of marketing can help to increase brand awareness, interest and conversions.
Not everyone feels comfortable creating video content. Not everyone has the capability to create engaging video. The statistics don’t lie, and with more video options now at your disposal, it’s worth playing with the video options. At least on the major social platforms to see if you can add to your overall marketing efforts.
Need more persuading?
Renderforest surveyed more than one thousand marketers to get a perspective into how they’re using video content, and what results they’re achieving from those exploits.
You can see their results in the below infographic.