When marketing your business on Google, WordPress plugins are some of the best tools to help you get on the first page. This list of tools will do a variety of things for your website.
First, WordPress plugins can help your page speed, ensure you’re using the best on-page SEO practices, and keep your site safe from invasions. They can also, help monetize your site if you’re looking to expand your business into a money-making hub.
If you’re thinking of starting a new website or considering to redesign your existing website, you have to consider WordPress. It’s one of the most versatile and widely used platforms available, and there are plenty of free plugins to get you started on the right track. This guide will show you some of my favorites and give you a head start in whatever endeavor, you’re looking to accomplish.
The Top 20 Marketing WordPress Plugins for Business
Any list that doesn’t have Yoast SEO at the top of the list for WordPress marketing plugins is wasting your time. Yoast SEO provides you with a detailed account of on-page SEO for every web page you publish. The best part is that it’s free.
It doesn’t matter if you’re an avid blogger, selling software, or promoting a physical product, the way you write about your content is essential to the growing the traffic on your website. Without correct formatting and using the right keywords your business will stay a needle in a haystack.
Yoast SEO shows you word counts, keyword density, missing alt text, SEO titles, meta descriptions and so much more. It will tell you if you’re using your headings incorrectly and even help you make your content more readable. Just install it in minutes and start writing. Yoast will tell you what you need to change to help you rank higher on Google’s SERP.
Smush Image Compressor
Go to GTMetrix.com and test your web page speed right now. Go ahead. I’ll wait for you to come back.
What did it say about your images?
If you’re not compressing your images on your web page you need to do that right now. Install the Smush Image Compressor plugin, and start “smushing” each image on your website. Then run the GTMetrix test again and you should be fine.
Now, that you have every image on your website compressed, you don’t have to worry about doing this anymore. Every image that is added to your website will be automatically compressed and won’t hurt your page loading speed anymore.
SEMrush Writing Assistant
I’m a big fan of targeting keywords I can rank on Google. Without the right plugins and tools, that can be pretty difficult, so I recommend spending some money on SEMrush.com.
SEMrush is a great tool for any business marketing online. If you’re looking to see whether or not your business is doing well against your competition or to see if there is anything technically wrong with your website. SEMrush is a great place to start.
It can be a little pricey, but you should be able to 10x your investment if you learn it and link it with your WordPress site.
One of the biggest mistakes I see websites doing is not collecting their customer’s information when they get on the website. If you sell products or services, your customers will need to be followed up with many times in order to create enough of an impact to get them to buy your products more than once, if at all.
OptinMonster helps you create those opportunities by adding opt-in boxes to each of your pages. This creates “gated” content, which means you give your traffic amazingly useful pieces of content in exchange for their information or the opportunity to inform them of additional content, product releases, and more.
After you get OptinMonster, get MailChimp, to email your customers you collect from your opt-ins. MailChimp is a great platform to email your subscribers and potential customers and there is plenty of information on how to make the most of it. Scour the internet for tutorials and you’ll find out how to optimize your lead generation from your website.
Insert Headers and Footers
Some of the ugliest places on a website are the headers and footers on a website. Use “Insert Headers and Footers” plugin to ensure you’re making the most out of them.
Are you having trouble making your web pages look the way you want them to? WordPress can be tricky and plugins make everything easier.
One such plugin is Beaver Builder. It’s your one-stop shop for designing your website your way.
All in One Schema.org Rich Snippets
Rich snippets and schema mark up are some of the most important SEO ranking factors in 2018. They are simply tools to facilitate easy communication with Google. The easier the communication the better your ranking. Learn more about this now, by clicking on the heading of this section.
How well does your team communicate with each other? Slack is the perfect platform for companies that have multiple contributors to a website. Content producers, bloggers, copywriters, and UI/UX devs can all benefit from easily communicating using Slack on WordPress.
Jetpack is your free security system for your website. Hackers are everywhere and need to be kept away from your site. There is so much to say about this that volumes could be written about it, so learn about it if you want to, but I would use it first.
Are you getting spammed? Akismet is the perfect WordPress plugin that stops people from leaving spam links in your comment section and much more.
User Registration by WP Everest
Are you looking to gate premium content on your website? You need to create an option for users to subscribe to keep their information safe from hackers looking to steal. User Registration is an easy way to make sure you’re keeping your users safe. Just make sure they are using hard-t0-crack passwords and you’ll be good to go.
Google XML Sitemaps
After you get your website up and running, you need to create a sitemap and submit to Google Search Console. If you’re unsure how to do this, just get the Google XML Sitemaps and let the plugin do it for you.
W3 Super Cache
In order to see the most updated version of your website, you need to cache your website. W3 makes a fantastic one to ensure you’re removing unneeded copies of data that your website stores automatically.
Social media is one of the biggest factors for getting traffic to your website, especially in the beginning. Use this marketing WordPress plugin to ensure you’re giving your traffic the ability to share your work with their friends and followers.
I already gave you a way to build your email list, but it’s vital to the long-term survival of your business to tap the resource of existing clients when you want to sell a product and build traffic.
Elementor Page Builder
You have to find a way to make your website, well, yours. If you use a template or a theme, you’re going to look like everybody else. Don’t do that, and try the Elementor Page Builder to make all your marketing messages unique.
Learn exactly what your customers are doing on your website with this marketing WordPress plugin. Don’t feel like you’re in the dark anymore with your traffic. You own your traffic and you deserve to know how to direct it to the best pages on your website.
Are you having trouble with distractions when you’re trying to write? Just Writing is a fantastic tool to put your best foot forward when you’re creating content. Try it.
Broken Link Checker
Broken links are a bane of many blogs and content related websites ranking on Google. The more you link out to other websites, you need to make sure those links stay active. This is why you need to use”Broken Link Checker.”
How to Implement WordPress Plugins
Here is a word to the wise…
Do not go and install all these plugins all at once. You need to make sure you properly set them up and understand why you’re doing what you’re doing. If you rush into installing plugins, you might have more problems than you bargained for. My advice is to install one at a time and spend some time using them to find the ones that work for you.
You do not need all of them to have a successful website, you just to slowly learn what your website needs.
Try and start with the top plugins, and then install the design plugins like Beaver Builder and Elementor. The design of your website should come after you make sure you’re able to attract traffic and scale to new heights.
For more information on building your website’s traffic, check out this article from last week, The Top 5 Free SEO Tools to Help Your Rank in 2019.