Many of you have read that video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal. Consumers also have different expectations for video, across different platforms. Let’s see what types of videos your customers want to see.
To aid with this, the crew from Animoto have created a guide for the types of videos consumers want to see on social media from companies, along with the key features and types of videos consumers engage with the most.
‘How-to’ videos, sale videos and ‘Top 5’ lists are among the types of videos consumers most enjoy from brands. What features do consumers appreciate the most when watching a brand’s video? Straight-to-the-point messaging, eye-catching imagery and compelling stories were among the most mentioned.
Learn more video content insights in the infographic below.
